Trade show giveaways are hot marketing tools. But not all tradeshow give away ideas are effective. Quality giveaways with value to the recipient create positive impressions about your brand, where cheap, thoughtless items have do the opposite.
Some tradeshow give away ideas are:
*Pens
*Notebags
*Candy
*Baseball hats
*T-Shirts
*Mousepads
*Key chains
*Coffee mugs
*Product samples
*Magnets
*Calendars
Make sure your give away also comes with a take away about your company, product or service. Effective giveaways cause recipients to remember you. Beware of grab-and-go, present gifts individually and make sure the consumer learns something about your company at the same time. This can be done by creating a theme for your booth and giving away gifts related to the theme, or asking the consumer a question about your company in exchange for a gift.
You can also collect valuable lead data by giving away gifts in exchange for providing personal information such as name, e-mail address and phone number. Make sure your information form clearly allows an “opt-out” option regarding contacting the customer, as “spamming” them with your company’s marketing materials will not help your relationship with them.
Great giveaway ideas are ones that have utility for the recipient and are not disposable. The best ideas are items that will be seen and passed on to others in your target market as well.
