Tips on what you need to know before you decide upon a corporate travel package:
* Determine your corporate incentive program goals. In specific terms, establish what the incentive program should accomplish. This could be an increase in sales, increase in production output or profits, or a reduction in defective products, sales returns or lost contracts. Be sure to assign a value to the improvement or reduction – a percentage, absolute number of units or contracts, or a dollar figure.
* Decide how much you are willing and able to invest in the corporate incentive program.
* Select the target group for the program. This could be management, employees, salespeople, or even customers.
* Discover what the target’s values, interests and preferences through paper surveys or interviews. Then browse our corporate incentives guide to match up preferences with available packages in your budget range.
* Make sure you have a performance tracking system in place with a clear way to measure incentive program results.
* Considering past performance and employee behaviour, establish reasonable tasks for your target group.
* Brainstorm what obstacles may exist to the success of the incentive program. This could be current employee morale, organizational structure or market conditions.
* Determine whether the program will be managed internally or outsourced to an agency.
Determine the tax implications. Travel can be taxable to recipients under certain conditions, and special tax forms may be required.
* When selecting a corporate incentive travel company, make sure it agrees to fulfill what is promised for your budgeted cost, and that you understand its cancellation policies.
* At the end of your program, survey winners and non-winners to determine whether the program was successful in meeting the objective.
